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Is 2015 The Best Year Yet For Hispanic Digital Marketing?
With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what’s happened in Hispanic digital marketing. I must say, it was quite a year.The Hispanic digital...
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Adsmovil's Rapid Growth Proves Importance of Mobile Hispanic Market
NEW YORK, NY--(Marketwired - Nov 24, 2015) - Brands looking to increase their share of the Latin American and the U.S. Hispanic markets will be pleased to know that Adsmovil, the leader in mobile...
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Television is getting more diverse. Here’s why it’s good for the business.
This year, it became impossible to turn on your television without noticing a major sea change: People of color are the stars of shows on almost every network and streaming service. It’s the year...
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How Telemundo nearly tripled its YouTube audience this year
The Spanish-language network’s main YouTube channel, which crossed 1 million subscribers over the Thanksgiving holiday, added more than 613,000 subscribers between January 1 and October 31. Over the...
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SBS Relaunches Pandora-Like LaMusica App for Latin Listeners
Spanish Broadcasting System, home to powerful Spanish language network SBS, has finally unveiled the new LaMusica, a mobile radio streaming app aimed at millennial Latinos.A rebooted LaMusica...
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Four Mistakes That Can Kill Your Brand Campaigns
It's no secret that the days of just "the three screens" are long gone. When that world died, the old wisdom of targeted, by-the-numbers ad buys died, too.So, instead, these days we hear a lot of talk...
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This #YearOnTwitter
As always, the world united this year in moments of triumph, activism, support, and fascination, and Twitter is where we gathered for all of it. Whether people were making a hashtag into a global...
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3 Ways To Help Your CMO Understand Why Multicultural Marketing Is Essential
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American population is Asian, African-American, or Hispanic. But what’s...
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Six Huge Lead-Generation Pitfalls That Are Hurting Your Business
If your company has a sales team, you're likely all too familiar with the phrase "feed the beast" and that never-ending quest to fill the pipeline with quality leads (the keyword being "quality")....
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Are Mobile Emails Paying Off for Marketers?
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.The report was based on data...
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Six Ways to Include Video in Your Marketing Strategy
With 79% of Internet traffic expected to consist of video by 2018, there's little disputing that video has a bright future in marketing.Video content is engaging and easy to consume, and it helps you...
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The Hispanic Millennial Power Behind Vine, Snapchat And Periscope
We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic...
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Hot Marketing Trends You Need to Know for 2016
Understanding the following hot marketing trends and planning for them can help you succeed in 2016.One hot trend is virtual reality."As virtual reality becomes scaled and highly adopted, it will...
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Top 10 Infographics of 2015 on MarketingProfs
Below we present a listing of the top infographics published on MarketingProfs in 2015."Top" means, in this case, popular; and "popular" means most viewed by subscribers of our newsletter,...
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Digital Media Trends That Will Define 2016 by Peter Csathy
Unlike the mega-M&A that dominated digital media in 2014 (Disney/Maker Studios, Apple/Beats Music, Facebook/Oculus), one story dominated digital media in 2015: Netflix and an increasing number of...
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Predictions On The Future Of Digital Media
Several millions of premium headsets (not just Google Cardboards) will be sold by major consumer electronics companies that have invested billions of dollars to create market demand. It will feel like...
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Dropbox Is 2% Black, 5% Hispanic, According To 2015 Diversity Report
Dropbox just released its diversity report for 2015 on the company’s blog, citing some progress around having more women in leadership positions, with 25 percent of the VPs at the company being women,...
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Are You In The Digital Driver’s Seat?
Don’t lose advertising dollars to digital. Take control with practical strategies you can pitch tomorrow. Many stations complain that they’re losing revenue to digital platforms, yet Hispanic...
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Latin America Loves Facebook
eMarketer last estimated social media usage in Latin America in July 2015. Facebook is set to reach 39.0% of the total population of the region this year—equivalent to 69.5% of internet users and a...
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Hispanics will outspend millennials by 2020: Morgan Stanley
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts...
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PlanetM aligns with FIMBA on Global Sponsorship Deal
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basketball Association (FIMBA) to represent the global basketball federation in...
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In advertising, marketing diversity needs a boost in Tampa Bay, nationally
TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.But when Benjamin discovered the beginning salaries for journalists, she switched...
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How Augmented Reality Can Save Jobs
With the rise in groundbreaking technologies like augmented reality, or AR, many industries fear the displacement of human workers to make way for digital solutions. However, if history is any...
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Opera Orlando - This is awesome - Sponsored Section
Live interactive online opera classes to kids and teenagers across the nation. The inaugural educational series will begin March 19th and will run for ten weeks.
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Florida organizations seek to aide art groups and students through online...
Plus on-air TV programming for Orange County residentsThe Florida Alliance for Arts Education and the Interactive Academy are making digital online platforms available to the arts community in an...
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